Privacy Policy

Last updated: June 1, 2026

1. Introduction

Smile Family ("we", "us", or "our") operates the Smile Family mobile application (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal information when you use our Service.

The Service is a business-to-business (B2B) customer loyalty and event management platform exclusively for verified dental professionals who are existing customers of Smile Family. Access is invitation-only.

2. Information We Collect

While using our Service, we may ask you to provide us with:

  • Full name (Thai and English)
  • Email address
  • Phone number
  • Profession and workplace information
  • Customer code (assigned by Smile Family)
  • Profile photo (optional)
  • Student ID card (for student users, optional)
  • Date of birth (optional)

We also automatically collect:

  • Loyalty points and activity coin transaction history
  • Event registration history
  • Equipment borrowing history
  • Reward redemption history

3. How We Use Your Information

We use the collected information to:

  • Provide and maintain the Service
  • Verify your eligibility as a Smile Family customer
  • Process event registrations and reward redemptions
  • Manage your loyalty points and activity coins
  • Communicate with you about events, rewards, and account updates
  • Provide customer support
  • Improve our Service

4. Data Sharing

We do not sell your personal information. We may share your information only with:

  • Smile Family — for B2B customer relationship management
  • Service providers — for hosting, email delivery, and similar operational purposes
  • Legal authorities — when required by law

5. LINE Account Linking

If you choose to link your LINE account, we receive your LINE user ID, display name, and profile picture from LINE. This is used solely to send you notifications about your account and events. You can unlink your LINE account at any time from the Member tab.

6. Data Security

We use industry-standard security measures to protect your personal information. All data is transmitted over encrypted connections (HTTPS). Authentication is handled through secure OAuth providers.

7. Data Retention

We retain your personal information for as long as your account is active. If you request account deletion, your data will be permanently removed within 30 days, except where retention is required by law (e.g., financial transaction records).

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your account and data
  • Unlink connected accounts (LINE, ITI)
  • Opt out of non-essential communications

To exercise these rights, contact us at the email below or use the "Request Account Deletion" feature in the Member tab of the app.

9. Children's Privacy

The Service is not directed to children under 18. We do not knowingly collect personal information from children. Student users must be enrolled in a recognized dental program.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us: